Back in 1994 – when preparations for ROTOTOM No. 1 were in motion – few would have believed that such an event, conceived of and aimed at a small or niche market – despite all the odds, including the absence of large scale sponsorship or generous public funding – would become one of the world’s biggest reggae festival.
The secret of ROTOTOM’s success is not solely the renewed popular interest in reggae music. For many years now, ROTOTOM’s organisers have promoted the concept of a ‘gathering’. That is, a ‘gathering’ designed to address the public’s musical, entertainment, social and political agendas. In effect, it is this unique and valuable socialisation opportunity that has led to a popular explosion of the ‘Sunsplash phenomenon’.
It is a welcome reality that people who listen to reggae music and festival attendees in general are often attracted to the lifestyle and socialisation process that exists at ROTOTOM.
This ‘gathering’ takes place alongside the promotion of an agenda focusing on: Peace, Tolerance, Respect, Solidarity, Brotherhood, Non-violence and Environmental preservation.
ROTOTOM SUNSPLASH is also unique in that the festival is an allday-long event. The concerts start at dusk, the dancehall fills up at night and the mornings and afternoons are dedicated to relaxation, cultural activities and social concerns.
Following its 21st edition, Rototom Sunsplash has grown so much over the years, it is now considered one of the greatest festivals in the world and has become an international benchmark for the alternative festival model. Under the slogan “another world is possible” Rototom promotes a sustainable cultural event, which is recognized by UNESCO for its culture of peace, and recreates a holistic experience that ranges from live music to all kinds of activities for the whole family with food, craft workshops and debates on current social issues of a multicultural character. Peace permeates every part of the festival.
Rototom Sunsplash is the perfect destination if what you are looking for is a fun filled constructive, ethical and quality holiday at an affordable price. All in accordance with a philosophy that respects the environment.
The event takes place in Benicàssim, España, held within 1km of some of the most renowned beaches of the Iberian Peninsula. The town of Benicàssim paints itself red, yellow and green to give a warm welcome to all the festival’s visitors.